The development of technology is moving fast forward and continue to make a breakthrough in human history. The current trend in tech is augmented reality, where the real world can collide with the digital one. It happens as the virtual variables are integrated by computer programs and connected to reality. The simple example of the augmented reality application that is close to many people is Pokemon Go. It is a famous game that allows the player to catch the pokemon ball by searching it in real life but seeing it digitally in their smartphone. This way, gamers can get a different experience to play the game, as it influences their real-life activity if they want to continue playing and earn more balls.
This fantastic technology, slowly but certainly, has opened a way to a virtual dependency. There is no doubt that many sectors have adopted augmented technology for better improvement as it has high interactivity and efficiency. Many tools and features based on this technology have been released, and there would be more ro come that will likely change our routine in the coming years. Let’s take a proper look at some of the augmented reality application tools, so we will not miss out on the current changes.
With a camera attached to a smartphone, augmented reality extends the features to face-tracking technology. It helps to recognize and track a human face using the camera. This technology turns photography to be easier and simpler to improve the quality of the photo. The camera can automatically adjust the focus, exposure, and color balance, turning your picture more beautiful or handsome.
Several companies implement the use of the electronic mirror on their websites. It is a 3D technology that allows viewers to sit in front of the computer to test the goods. For this to work, a webcam is required. Many companies that sell sunglasses and prescription glasses currently use this technology to promote their products. It is also relevant to clothing and footwear. Stores have displays where customers can see that they are wearing different items to put them on digitally. They do not need a fitting room anymore as this technology allows you to change the dress’s color and appeal vividly. Trying various shoes would not be tiring as you need to stand in front of the virtual mirror.
Another development in this augmented reality is the application of smartphones. When you point to a building or a street edge, additional information such as the current location, wind direction, compass, and more immediately appear on the phone. This way, people can enjoy their vacation without afraid of being lost as everything they needs are there.
Interactive Marketing and Education
The latest important application tool of augmented reality is its interactive animations. For entrepreneurs, it can create 360 degree and 3D animations regardless of size and weight. Customers can rotate these products animatedly. It is comparable to holding and viewing through every angle, boosting the rate of consumer conversion. In terms of education, augmented reality especially helps to create a medical environment as a practice for medical students and residents. Exercising to treat or operate with a digital patient has less harm, so it boosts their confidence.
The augmented reality is gradually changing the whole world. Imagine that you can do anything with the palms of your hands or your voice. For example, you could only take pictures with your hands and play multiplayer games in holographic battle zones. The possibilities are endless since the development of this technology keeps continuing.